Ad Agency video urges businesses to invest in Detroit
A video created by advertising agency Lowe Campbell Ewald has received more than 40,000 views on YouTube in just a few weeks.
It’s titled “We’re Moving to Detroit and So Should You.”
In it, Iain Lanivich, Creative Director at Lowe Campbell Ewald, takes the viewer on a tour of the city explaining why business should move to Detroit–the city is a hotbed for creativity, innovation and inspiration.
Lowe Campbell Ewald announced earlier this year that the company will relocate its headquarters from the city of Warren to downtown Detroit. They will move into the former site of the J.L. Hudson Co. warehouse, which is attached to Ford Field.
The advertising firm is expected to bring nearly 600 employees to their new headquarters.
The relocation is expected to take place by December or January.
The company has developed a campaign to go along with the video. Vote For Detroit urges Detroiters to vote for the video in the SXSW contest for the South by Southwest Festival. It is a music, film and interactive festival held in Austin, Texas.
If the video is selected, Lowe Campbell Ewald representatives would use it in a presentation at next year’s event.
Click here to vote for the video.
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