Free retail space for budding entrepreneurs
Add Pot & Box to the list.
Kyle Wiswall of Pot & Box told Detroit 2020, “We have traditional florist products but we do much more than that, we do floral design, container gardening.”
And soon they’ll be doing it in Corktown.
But for now—the D:hive location on Woodward is home.
D:hive’s April Boyle told us, “We’re offering two months of rent free space inside of D:hive for a business or an idea to pop up and test the market and interface with customers and create a really unique retail experience.”
Kyle Wiswall works with Pot & Box owner Lisa Waud. The Detroit store will be her second location.
Wiswall says, “It takes these external risks out so you can really test your business idea, so you can really fine tune what your message is, what your product is, I think that’s extremely valuable and it is something that’s very rare and we’re pretty lucky.”
Pot & Box is the first business for the Pilot Program. Boyle says, “What we’re hoping is that through the success of the Pilot Program and each project that comes through that we can move them into a permanent retail space out into the neighborhoods, into the shopping districts and entertainment districts.”
And now D:hive wants to give other entrepreneurs with a dream the same opportunity of two-months free rent and support.
“We’re trying to empower Detroiters to create jobs for themselves,” Boyle says, “And in doing so they’re going to transform the street into these shopping districts and retail districts that will draw from the entire southeast Michigan region. We haven’t seen energy like this is a long, long time and it’s just a really exciting time to be in Detroit.”
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